Category King — Turn Your Brand Into The Category King

Book Your Intro Call

Let's find the hidden profit in your account

Grab a time below. We'll pressure-test your channel and show you where the growth is before you commit to anything.

★★★★★

Join 100+ Brand Owners

What We're Best At

The Category King System

Within 30 days, the system we've used to earn 25+ Amazon Choice Badges, #1 New Releases, and create category champions will be implemented and working on your catalog.

PHASE 01

The Wellness Report

Before stepping on the gas, we verify the engine is running properly.

What you'll get

What's driving profit and what's losing money at a product level
Where your products are positioned versus competitors
What the real opportunity is — and what it will cost
A clear read on what your ads are actually doing
The road map for the next 3–6 months

What you'll walk away with: A clear understanding of your Amazon channel's performance, what opportunity is at hand, and a strategy for the path ahead.

PHASE 02

The Agile Difference

How we stay on top of changes and drive performance with the highest leverage.

What you'll get

Agile project management
Routine evaluation of what's actually driving results
Tracking, monitoring and questioning assumptions
A commitment to progress, not vanity reports
Results, not busy work

What you'll walk away with: No more waiting on a quarterly report to find out something broke. You'll know what's working, what's not, and what we're changing in real time — backed by evidence instead of a hunch.

PHASE 03

The Positioning Framework

Align your products with data-backed buyer behavior.

What you'll get

A full catalog marketing audit
Messaging validated against what drives purchase
Evaluations based on your data, not opinions
Collaboration with your existing creative team
Product listings turned into assets

What you'll walk away with: Listings that sell on their own. Every product page reflects what your actual buyers respond to, validated against your own data — not a copywriter's best guess.

PHASE 04

The Organic Rank Ad Strategy

How to cut your reliance on advertising and solidify your product ranking.

What you'll get

Ad management that drives long-term organic ranking, not quick expensive sales
Market share tracking
Ad dollars uncovered and reallocated to what performs vs what adds cost
Ad campaign structures that support scaling
Your own data used, so there's no "starting over"

What you'll walk away with: Your ad dollars go toward building lasting organic position instead of renting the top of search every month.

PHASE 05

The Recon Team

Everything works perfectly until something changes. We track those changes.

What you'll get

Competitor tracking
Product-level market share
Full compliance with Amazon platform changes
A pulse on shifting market trends
A head start on seasonal changes

What you'll walk away with: No surprises. You'll know when a competitor moves, when Amazon changes the rules, and when the season is about to shift — before it shows up in your sales numbers. The channel stays protected even when you're not the one watching it.

★★★★★

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The Only Report That Matters

Growth you can see in the account

Not 40-page vanity decks — real Seller Central and advertising data from brands we've scaled.

Ad-attributed salesAdvertising scaled to $1.22M in attributed sales at a controlled ACOS.

Year over yearUnits ordered more than doubled versus the same period a year prior.

Monthly salesOrdered product sales compounding into seven figures.

Full-year scalingMonth-over-month growth across a full year of management.

Weekly business reportOrdered product sales climbing week over week across the catalog.

The Shift

Two ways to run an Amazon channel

Most brands are stuck in the first column. Category Kings live in the second.

Old Way

The Busy Agency

Motion without momentum

New Way

The Category King

Fewer surprises, more net profit

No Accountability

No one knows why results are stagnant.

Plateaued Growth

Not shrinking, but not growing — a team consumed by maintenance.

You Manage Everything

Your team's calendar is swamped trying to figure Amazon out.

Reactive, Slow Approaches

Every week is a new problem to solve and a fire to put out.

Vanity-Metric Reports

Beautiful 40-page decks tracking metrics that don't matter.

Account Manager Changes

Stalled progress after every team member change.

Stuck & Frustrated

And repeat, year after year.

Ownership Mentality

Alignment and commitment to who owns which KPIs.

Reject Complacency

Our agile management keeps strategy fresh and progress moving.

Amazon Leaders

Our team leads and asks for your sign-off. We're not waiting for direction.

Proactive Management

Get in front of the market and avoid black holes of time.

Alignment on Progress

Adhere to budget and grow net profit. Bottom line.

1-on-1 Relationships

Everything runs through your Amazon Director, who never changes.

More Growth, Less Work

And the progress you actually wanted.

★★★★★

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Read Before Booking

This is not for you if…

You're under $1M/yr
Your product doesn't have market fit
Your product is a me-too product
You aren't willing to change anything
You want to keep the status quo

The Real Problem

It's not your products or skill… it's these three things

Every agency will tell you the same thing: they need more time and budget, they drove so many impressions, traffic is down, do more testing. But after auditing hundreds of accounts and scaling my own Amazon store to $7M in total sales, I can tell you this with certainty — that advice is wrong.

1

Your advertising is chasing sales, not building organic rank.

Your ads are cannibalizing your organic reach, spending money with zero return, and investing in the wrong keywords. They aren't building toward anything.

2

Your positioning makes you look like every other product.

You look the same as everyone else, so customers can only compare you on price — which means you lose to cheaper and more expensive options alike.

3

Your entire Amazon channel depends on you grinding.

The moment you stop feeding your agency what's next, progress slows. Which means your agency isn't providing value — they're just following instructions.

These aren't problems your agency can "rework." You have to change the structure of how you operate.

★★★★★

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FAQ

Questions, answered

Your big Amazon agency sells being busy, beautiful reports, and waits for your lead. We use agile management to lead from the front, proactively build strategy, and solve problems before they land on your desk. We focus on growing your P&L, not showing you how busy we are.

No. We direct channel strategy, catalog priorities, and the growth roadmap. If you have internal people, we work with them. Often, we free up time for your team to focus elsewhere.

D2C or Amazon brands doing $250k/mn+ with multi-product catalogs. Anything less than $1M/yr and you likely just need a VA.

We start with an audit and build a road map. We go through everything, from ad structure to catalog health — you name it. We want to know where money is being left on the table and where it's being wasted. We all agree on the strategy, and hit launch.

Most of our work has been in supplements, wellness, home goods, apparel/textiles, general CPG, and gifts. If your category isn't listed, ask — most of our strategies transfer.

No. You keep full ownership and access. We direct strategy and our team executes inside your account, under your control. Nothing changes hands.